Viscira® Wins Two Davey Awards: a Gold and a Silver for Two GSK Programs

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Additionally, Viscira secured a Silver Davey Award for an augmented reality (AR) program for lupus patients and caregivers.

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Provider:

PR Newswire

Retrieved on:

Wednesday, November 18, 2020

Information

Tags:

Articles, Marketing, Health care, Augmented reality, GlaxoSmithKline, Pharmacist, Caregiver

Geotags:

California

Organisation:

VISCIRA

Website:

http://www.viscira.com

Summary

Key Points:

Additionally, Viscira secured a Silver Davey Award for an augmented reality (AR) program for lupus patients and caregivers.
Both programs were done in close collaboration with GlaxoSmithKline (GSK).
The interactive eLearning module is a dynamic, engaging module that provides pharmacists with information about adult vaccinations.
Viscira provides a suite of programs that integrate best-in-class technology to deliver engaging and memorable user experiences and content via various electronic channels.

Viscira® Wins Two Davey Awards: a Gold and a Silver for Two GSK Programs

SAN FRANCISCO, Nov.18, 2020 /PRNewswire-PRWeb/ -- Viscira, a leading provider of innovative digital marketing solutions and software applications for the life sciences industry, announced today that the Academy of Interactive and Visual Arts has selected Viscira as a Gold Davey Award winner for its interactive eLearning module for adult vaccines. Additionally, Viscira secured a Silver Davey Award for an augmented reality (AR) program for lupus patients and caregivers. Both programs were done in close collaboration with GlaxoSmithKline (GSK).

The interactive eLearning module is a dynamic, engaging module that provides pharmacists with information about adult vaccinations. The module includes built-in scenarios and quiz questions that can be used by all pharmacists to help with training needs. Located publicly at http://www.gsk-vacciNATION.com, pharmacists are able to access the module at their convenience from any device.

"The Viscira team worked with us to bring our online pharmacist module to market. We created exciting and engaging animated superhero characters that came to life with real video to help pharmacists improve adult immunization rates by enabling them to have better conversations with their patients," said Chris Lowry, Marketing Manager, SHINGRIX, at GSK.

The augmented reality program used a small physical house in conjunction with an iPad loaded with a mobile app that came to life with both AR and video components. The physical house has four separate rooms, and each room represents a different type of individual dealing with lupus —the overwhelmed patient, the actor patient, the warrior patient, and the caregiver. The AR and video components of the app experience allow patients to see and identify with someone who has the same thoughts, feelings, and daily struggles with lupus.

The Davey Awards is in its 16th year and is overseen and sanctioned by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, communications, advertising, creative, and marketing firms. AIVA members include executives from organizations such as Conde Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Worktank, Yahoo!, and many others.

About Viscira
Viscira is dedicated to the design and development of innovative digital marketing solutions and applications for the life sciences industry. Viscira provides a suite of programs that integrate best-in-class technology to deliver engaging and memorable user experiences and content via various electronic channels. Viscira is part of WPP, the largest agency holding company in the world. For more information, please visit the company's website at http://www.viscira.com or contact Noёl Ashekian at (617) 429-0834.

Media Contact

Noel Ashekian, Viscira, 617-429-0834, [email protected]

SOURCE Viscira