FTC Approves Final Consent Agreement with Sunday Riley Modern Skincare, LLC

Following a public comment period, the Federal Trade Commission has approved a final consent agreement settling charges that Sunday Riley Modern Skincare, LLC (Sunday Riley Skincare) and its CEO, Sunday Riley, misled consumers by posting fake reviews of the companys products online, at the CEOs direction, and by failing to disclose that the reviewers were company employees.

Metadata
Provider: 
FTCFTC
URL: 
https://www.ftc.gov/news-events/press-releases/2020/11/ftc-approves-final-consent-agreement-sunday-riley-modern-skincarehttps://www.ftc.gov/news-events/press-releases/2020/11/ftc-approves-final-consent-agreement-sunday-riley-modern-skincare
Retrieved on: 
Friday, November 6, 2020
Information
Tags: 
BMW, British Leyland, Riley Motor, FTCS scheme
Summary
Key Points: 
  • Following a public comment period, the Federal Trade Commission has approved a final consent agreement settling charges that Sunday Riley Modern Skincare, LLC (Sunday Riley Skincare) and its CEO, Sunday Riley, misled consumers by posting fake reviews of the companys products online, at the CEOs direction, and by failing to disclose that the reviewers were company employees.
  • The final order settling the FTCs charges prohibits Sunday Riley Skincare and Ms. Riley from misrepresenting the status of any endorser or person reviewing a product they are selling.
  • The order also requires that they clearly and conspicuously disclose any unexpected material connection between endorsers and Sunday Riley Skincare, Ms. Riley, or any entity affiliated with the product.
  • The Commission vote approving the final consent order and letters to public commenters was 3-2, with Commissioners Rebecca Kelly Slaughter and Rohit Chopra voting no.
Copyright: 
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