Content Marketing Market | Top Trends, Drivers, Vendors, and Challenges Affecting Growth | Technavio

Technavio has been monitoring the content marketing market and it is poised to grow by USD 269.24 billion during 2020-2024, progressing at a CAGR of over 13% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Download a Free Sample Report on COVID-19

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Impact of COVID-19

The COVID-19 pandemic continues to transform the growth of various industries, however, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a low impact on the content marketing market. The market growth in 2020 is likely to increase compared to market growth in 2019.

Frequently Asked Questions:

• Based on segmentation by objective, which is the leading segment in the market?
  
  Lead generation.
  
  
• What are the major trends in the market?
  
  The dominance of mobile devices over desktops for content marketing.
  
  
• At what rate is the market projected to grow?
  
  The market is projected to grow at a CAGR of over 13% during 2020-2024.
  
  
• Who are the top players in the market?
  
  Adobe Inc., Contently Inc., CoSchedule LLC, HubSpot Inc., Influence & Co., Kapost, NewsCred Inc., Percolate Industries Inc., Scripted Inc., and Sprinklr Inc. are the top players in the market.
• What are the key market drivers and challenges?
  
  The market is driven by increased users on social media. However, the increased benefits of outdoor advertisement over content marketing will challenge market growth.

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Adobe Inc., Contently Inc., CoSchedule LLC, HubSpot Inc., Influence & Co., Kapost, NewsCred Inc., Percolate Industries Inc., Scripted Inc., and Sprinklr Inc. are some of the major market participants. Although the increased users of social media will offer immense growth opportunities, the increased benefits of outdoor advertisement over content marketing are likely to pose a challenge for the market vendors. In a bid to help players strengthen their market foothold, this content marketing market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Content Marketing Market 2020-2024: Segmentation

Content Marketing Market is segmented as below:

• Objective
  • Lead Generation
  • Brand Awareness
  • Thought Leadership
  • Others
• Platform
  • Blogging
  • Videos
  • Infographics
  • Case Studies
  • Others
• End-user
  • Retail
  • Automotive
  • Financial Services
  • Telecom
  • Others
• Geography
  • APAC
  • Europe
  • MEA
  • North America
  • South America

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Content Marketing Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The content marketing market report covers the following areas:

• Content Marketing Market Size
• Content Marketing Market Trends
• Content Marketing Market Industry Analysis

This study identifies the growing demand for digital magazines as one of the prime reasons driving the Content Marketing Market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Content Marketing Market 2020-2024: Key Highlights

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will assist content marketing market growth during the next five years
• Estimation of the content marketing market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the content marketing market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of content marketing market vendors

Table of Contents:

Executive Summary

• Market Overview

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2019
• Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by End-user

• Market segments
• Comparison by End user placement
• Retail - Market size and forecast 2019-2024
• Automotive - Market size and forecast 2019-2024
• Financial Services - Market size and forecast 2019-2024
• Telecom - Market size and forecast 2019-2024
• Others - Market size and forecast 2019-2024
• Market opportunity by End user

Market Segmentation by Platform

• Market segments
• Comparison by Platform placement
• Blogging - Market size and forecast 2019-2024
• Videos - Market size and forecast 2019-2024
• Infographics - Market size and forecast 2019-2024
• Case studies - Market size and forecast 2019-2024
• Others - Market size and forecast 2019-2024
• Market opportunity by Platform

Market Segmentation by Objective

• Market segments
• Comparison by Objective placement
• Lead generation - Market size and forecast 2019-2024
• Brand awareness - Market size and forecast 2019-2024
• Thought leadership - Market size and forecast 2019-2024
• Others - Market size and forecast 2019-2024
• Market opportunity by Objective

Customer Landscape

• Overview

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• APAC - Market size and forecast 2019-2024
• North America - Market size and forecast 2019-2024
• Europe - Market size and forecast 2019-2024
• South America - Market size and forecast 2019-2024
• MEA - Market size and forecast 2019-2024
• Key leading countries
• Market opportunity by geography

Drivers, Challenges, and Trends

• Market drivers
• Volume driver - Demand led growth
• Volume driver - Supply led growth
• Volume driver - External factors
• Volume driver - Demand shift in adjacent markets
• Price driver - Inflation
• Price driver - Shift from lower to higher priced units
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Adobe Inc.
• Contently Inc.
• CoSchedule LLC
• HubSpot Inc.
• Influence & Co.
• Kapost
• NewsCred Inc.
• Percolate Industries Inc.
• Scripted Inc.
• Sprinklr Inc.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

   

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