BEHR Paint, Katy Perry and Spotify Give Design a New Rhythm with 'Music in Color' Experience
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목요일, 9월 23, 2021
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SANTA ANA, Calif., Sept. 23, 2021 /PRNewswire/ -- Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors Katy Perry experiences through music. This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify. The MUSIC IN COLOR by BEHR tool goes live today – consumers can discover the colors of their favorite songs by visiting BehrMusicInColor.com.
Key Points:
- SANTA ANA, Calif., Sept. 23, 2021 /PRNewswire/ --Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors Katy Perry experiences through music.
- This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify.
- It was amazing to see my colors come to life with the BEHR MUSIC IN COLOR experience," said Katy Perry.
- Today, Spotify is the world's most popular audio streaming subscription service with 365m users, including 165m subscribers, across 178 markets.