DICK'S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of "Sports Change Lives" Campaign
PITTSBURGH, June 6, 2023 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) revealed the second creative expression of their "Sports Change Lives" campaign – this time in partnership with Nike, (NYSE: NKE) – marking the first time the two have joined forces on an ad campaign of this caliber. Following the March unveiling of DICK'S new brand platform, this second phase consists of personal stories from 10 Nike and Jordan Brand athletes that spotlight the ways sports have changed their lives.
- Following the March unveiling of DICK'S new brand platform, this second phase consists of personal stories from 10 Nike and Jordan Brand athletes that spotlight the ways sports have changed their lives.
- Carmelo Anthony – Former NBA player, 10-time All-Star, ninth on the NBA's all-time scoring list, three-time Olympic gold medalist and NCAA champion.
- Davante Adams - NFL Wide Receiver, three-time First Team All-Pro, six-time Pro Bowl selection and two-time NFL receiving touchdown leader.
- Exclusive behind-the-scenes photoshoot footage of the athletes will also be available for customers who connect their DICK'S Sporting Goods Scorecard and Nike Membership accounts.