Moose Toys

MOOSE TOYS UNLEASHES BEAST LAB; REINVIGORATES ACTION FIGURE CATEGORY WITH FIRST-OF-ITS-KIND EXPERIMENT-BASED PLAYSET

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화요일, 8월 29, 2023
Moose, City, Arm, Moose Toys, Life, Toy

LOS ANGELES, Aug. 29, 2023 /PRNewswire/ -- Moose Toys, a leading innovator in the toy industry, combines several of its signature play patterns — multi-layered creative playsets, action figures and storytelling — in this year's hottest holiday toy, Beast Lab. From start to finish, this first-of-its-kind interactive playset engages kids in an experiment-based process as they create their own beast: a jaw-some shark-inspired electronic action figure to save the world. Beast Lab will be available at major retailers nationwide online Sept. 1 and in-store Oct. 1. Prior to launch, Beast Lab has already received early toy industry buzz with a Creative Toy of the Year nomination from The Toy Foundation.

Key Points: 
  • From start to finish, this first-of-its-kind interactive playset engages kids in an experiment-based process as they create their own beast: a jaw-some shark-inspired electronic action figure to save the world.
  • Prior to launch, Beast Lab has already received early toy industry buzz with a Creative Toy of the Year nomination from The Toy Foundation.
  • "Moose Toys has introduced many 'firsts' in the toy world and Beast Lab is the latest to fill white space to reinvigorate the action figure category," said Paul Solomon, chief executive officer, Moose Toys.
  • Beast Lab launches with a global, 360-marketing plan to bring the brand to life enlisting people to "Unleash Your Beast.

This Week in Entertainment News: 11 Stories You Need to See

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금요일, 8월 25, 2023
Storm, Music, Moose Toys, BIG, Culture, The Weather Channel, Cinema Foundation of Russia, The Weather Company, Aviation, Regal, Human, Ubisoft, Songwriter, Universal Production Music, Icon brand, Universal Music Group, DreamWorks Animation, National Association of Theatre Owners, Amazon, Fortnite, Weather, Francisco Partners, National cinema, PR Newswire, AI, Weather Underground (weather service), Imagination, Library, The Headies 2020, Video game

NEW YORK, Aug. 25, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the entertainment and media industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points: 
  • NEW YORK, Aug. 25, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire.
  • To help journalists covering the entertainment and media industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.
  • The list below includes the headline (with a link to the full text) and an excerpt from each story.
  • The event boasts a mega-platform that interfaces with young, talented artistes who represent the future of global music.

The Toy Foundation™ Reveals the 2023 Toy of the Year® Awards Finalists

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월요일, 8월 21, 2023
International school, Senior, Marketing, Science, Hospital, Advertising, Treehouse, Mathematics, House, Toy Association, Lord, Jurassic World, Toy of the Year, The Great Wave off Kanagawa, Humour, Magic, Game Developers Choice Awards, Social media, STEAM, Intellectual property, People's Choice Awards, The Walt Disney Company, CSR, Fandom, Creativity, The People's Choice, Moose Toys, Engineering, Jurassic Park, Infant, Bad Boy (brand), Partnership, TTF, Toy, Hasbro, Toddler, Hall Street Associates, L.L.C. v. Mattel, Inc., Crash, Nature, Packaging and labeling, 3D printing, Entertainment, Management, Mattel

NEW YORK, Aug. 21, 2023 /PRNewswire/ -- An animated game to create movie magic, an activity table to drop musical beets, and an 8-foot inflatable obstacle course to spark endless outdoor fun are among the inventive finalists for the prestigious Toy of the Year® (TOTY®) Awards. Today, The Toy Foundation™ (TTF) announced the top 122 toys, games, and properties across 17 product categories (listed below) that are advancing the world of play.

Key Points: 
  • As the kickoff to Toy Fair®, the TOTY Awards are the biggest night of the year for toys, where the industry gathers to recognize innovation across every category of play.
  • The Toy of the Year and People's Choice winners will be announced on November 20, in time to create peak holiday shopping buzz.
  • Twenty-seven professionals are recognized as finalists for uniquely advancing the toy industry across sustainability; diversity, equity, and inclusion; packaging design; and PR/marketing.
  • "This year's TOTY Awards finalists are an unmatched lineup of toys, games, and professionals that represent the best of the best in the toy industry," said Pamela Mastrota, executive director of The Toy Foundation.

Moose Toys and Universal Products & Experiences Have BIG Plans for DreamWorks Trolls Band Together Mineez; Marks First True Collectibles Line for the Iconic Brand

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월요일, 8월 21, 2023
Diamond, Hunt's Snack Pack, Hair, Travel, MSRP, Moose Toys, Viva, Marketing, Glucose, HAIR, DreamWorks Animation, Friends, Collection, Moose, Real Littles Shopkins, Character, Toy, Cosmetics, Troll

LOS ANGELES, Aug. 21, 2023 /PRNewswire/ -- Moose Toys, a leading product and marketing innovator in the toy industry, in collaboration with Universal Products & Experiences is giving fans something to sing and dance about. New DreamWorks Trolls Band Together Mineez, the first-ever line of Trolls collectibles, will hit shelves in October 2023, ahead of the much-anticipated theatrical release of DreamWorks Animation's Trolls Band Together on Nov 17, 2023. The Mineez will come in a variety of pack sizes and accessible price points, ranging from a single for $2.99 to an 11-pack for $19.99.

Key Points: 
  • New DreamWorks Trolls Band Together Mineez, the first-ever line of Trolls collectibles, will hit shelves in October 2023, ahead of the much-anticipated theatrical release of DreamWorks Animation's Trolls Band Together on Nov 17, 2023.
  • In addition to the Mineez, the toymaker is also launching Trolls products based on Moose Toys' original brands, including Real Littles and Scruff-A-Luvs.
  • The line of Trolls Mineez and other toys will be available nationwide at all major retailers beginning October 2023.
  • For more information on the new Trolls collection and more from the SuperHappy world of Moose Toys, visit moosetoys.com .

Moose Toys Adds "Turtle Power" to Rapidly Growing Licensing Lineup, Signs Agreement With Paramount for Sought-After Teenage Mutant Ninja Turtles Property

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화요일, 7월 25, 2023
Shell, Teenage Mutant Ninja Turtles, DNA, Moose Toys, Shredding, Turtle Power!, Paramount, Teenage Mutant Ninja Turtles: Mutant Mayhem, Hand, Toy, Turtle, Moose

LOS ANGELES, July 25, 2023 /PRNewswire/ -- Moose Toys, a leading innovator in the toy industry, has acquired a license for Paramount's Teenage Mutant Ninja Turtles. Under the new licensing agreement, the toymaker's popular action-packed Akedo brand will be the first Moose Toys line of products to get the Ninja Turtle treatment. Akedo game pieces will feature the classic characters from the classic animated series and are on shelves now, ahead of the upcoming film, Teenage Mutant Ninja Turtles: Mutant Mayhem, in theatres August 2, 2023. The agreement also allows for cross-collaboration with additional original brands from Moose Toys. Plans include the "Heroes in a Half Shell" debuting as characters in an upcoming line for Heroes of Goo Jit Zu in 2024.

Key Points: 
  • LOS ANGELES, July 25, 2023 /PRNewswire/ -- Moose Toys , a leading innovator in the toy industry, has acquired a license for Paramount's Teenage Mutant Ninja Turtles.
  • Under the new licensing agreement, the toymaker's popular action-packed Akedo brand will be the first Moose Toys line of products to get the Ninja Turtle treatment.
  • Akedo game pieces will feature the classic characters from the classic animated series and are on shelves now, ahead of the upcoming film, Teenage Mutant Ninja Turtles: Mutant Mayhem, in theatres August 2, 2023.
  • Moose Toys' Akedo—Teenage Mutant Ninja Turtles Arena and Akedo—Teenage Mutant Ninja Turtles Versus Pack are available now at major retailers nationwide.

Moose Toys' Award-Winning Magic Mixies Brand Expands with Magic Mixies Magic Lamp; Enters Doll Category with Magic Mixies Pixlings

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월요일, 7월 10, 2023
Deer, Moose Toys, The NPD Group, Magic, Mermaid, Pixl, Season, Unicorn, Motion, Water, LOS, Toy, Entertainment, Lamp, Amazon, Mixiomycetes

LOS ANGELES, July 10, 2023 /PRNewswire/ -- Moose Toys, a leading innovator in the toy industry, continues to expand the universe of its global sales phenom, Magic Mixies. The toy maker predicts Magic Mixies will top holiday wish lists for the third consecutive year, as it takes the "real magic" experience to the next level with two new products, including an entrance into a new category: dolls. First is Magic Mixies Magic Lamp with a wish-granting Genie Mixie, and next is the Magic Mixies Pixlings, a trio of dolls that kids magically create inside a potion bottle.

Key Points: 
  • First is Magic Mixies Magic Lamp with a wish-granting Genie Mixie, and next is the Magic Mixies Pixlings, a trio of dolls that kids magically create inside a potion bottle.
  • Magic Mixies Magic Lamp is a true "wish" list item including magical mist and a wish granting, talking Genie Mixie.
  • The Magic Mixies brand first launched in fall 2021 with the global holiday hit Magic Mixies Magic Cauldron, followed by the Magic Mixies Magical Crystal Ball in fall 2022, with both toys winning back-to-back Creative Toy of the Year awards from The Toy Foundation.
  • Magic Mixies Magic Lamp is available for presale on Amazon now, online at all major retailers in September, and in stores on October 1.

Moose Toys' Licensing Program Expands with a Multi-Year Global Partnership Agreement with Universal Products & Experiences as Master Toy Licensee for the World's Most Successful Animated Franchise of All-Time, Illumination's Despicable Me and Minions

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월요일, 6월 5, 2023
Minion, Partnership, Moose Toys, Senior, Marketing, Despicable Me 3, Despise, Humour, Despicable Me, Personality, Hardline, Toy, Illumination, Moose

LOS ANGELES, June 5, 2023 /PRNewswire/ -- Moose Toys, a leading product and marketing innovator in the toy industry, has entered into a global partnership with Universal Products & Experiences as master toy licensee for the world's most successful animated franchise of all-time, Illumination's Despicable Me and Minions, it was announced today. Under the new multi-year licensing agreement, the toymaker's first wave of products will feature an extensive line of action figures, playsets, roleplay and collectibles as well as co-branded toys, including Moose's Heroes of Goo Jit Zu, for the release of Despicable Me 4. Toys are scheduled to be on shelves late spring 2024 ahead of the film's theatrical release on July 3, 2024.

Key Points: 
  • Toys are scheduled to be on shelves late spring 2024 ahead of the film's theatrical release on July 3, 2024.
  • "Illumination's Despicable Me and Minions franchise is full of humor, friendship and fun, attributes that align perfectly with the Moose brand and personality.
  • It is an ideal fit, and we cannot wait to infuse this beloved franchise with Moose Toys innovation."
  • Moose Toys' Despicable Me 4 toy line are scheduled to be available at major retailers across the globe late spring 2024.

Skechers Pier to Pier Friendship Walk Raises a Record-Breaking $3.1 Million in Donations for Children With Special Needs and Education

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월요일, 4월 3, 2023
Primary, Secondary, Education, People with Disabilities, Philanthropy, Fashion, Retail, Family, Fund Raising, Foundation, Consumer, Footwear, Skechers, Federally Administered Tribal Areas, Music, Spectrum, Latrice Royale, Moose Toys, James Steele (sports shooter), Ross Stores, Nickelodeon, Senior counsel, Kinecta Federal Credit Union, University, NBC4, WSS, The Walt Disney Company, Multimedia, Science, Big 5 Sporting Goods, Organization, School, Bank of America, TJX, Friendship, Engineering, STEM, Danimals, Bank, McCarthy, Academy Sports + Outdoors, Los Angeles Chargers, Pharmaceutical industry, Nursing, Nightclub, Dakine, Turkish Airlines, Walking

The Skechers Foundation announced that the organization has reached a new annual record—raising over $3.1 million in donations for children with varying abilities and education through the Skechers Pier to Pier Friendship Walk .

Key Points: 
  • The Skechers Foundation announced that the organization has reached a new annual record—raising over $3.1 million in donations for children with varying abilities and education through the Skechers Pier to Pier Friendship Walk .
  • The annual Partner Appreciation event was held on Thursday, March 30, to celebrate the education foundations, which received fund distributions from the Walk, and included a $1 million check for the Friendship Foundation.
  • View the full release here: https://www.businesswire.com/news/home/20230403005249/en/
    The Skechers Foundation raised more than $3.1 million in annual donations to support children with special needs and education, including a record $1 million for the Friendship Foundation.
  • To learn more about the annual Skechers Pier to Pier Friendship Walk and watch the Walk, please visit skechersfriendshipwalk.com or YouTube , and follow the Walk on Facebook , Twitter and Instagram .

Moose Toys' Domination of Special Feature Plush Category Continues; Announces Two New Innovation Sensations to Continue Impressive Streak

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화요일, 1월 24, 2023
Life, Water, Moose, NPD, Pet, DIY, Character, Bread, Cauldron, Parent, Wangu wa Makeri, Moose Toys, LOS, History, System, Toy

LOS ANGELES, Jan. 24, 2023 /PRNewswire/ -- Moose Toys, a leading innovator in the toy industry, continues to dominate the Special Feature Plush category. According to NPD, Moose kept its hold on the top four spots in the category throughout the holiday season with Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year's mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively[1]. Enter 2023 and the toymaker is making clear its intention to retain category leadership, announcing today two new innovation sensations: Cookeez Makery and Little Live Pets' My Puppy's Home, each boasting first-of-its-kind features.

Key Points: 
  • Cookeez Makery is an oven-themed playset that lets kids mix and make "dough" to create their new sweet-scented best friend.
  • Our relentless pursuit of doing things differently has propelled us to the top of the Special Feature Plush category where we have steadily held the top four spots since October.
  • The release of NPD's data for December 2022 also confirms that Moose Toys has maintained its status as the #1 manufacturer for Special Feature Plush, growing 261 percent vs. 2021.
  • In the month of December, Moose accounted for 36 percent of the Special Feature Plush class dollar share, increasing sales over +$21MM vs November 2022[2].

Moose Games Expands into Experiential Gaming with Acquisition of Nine Arches

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금요일, 11월 18, 2022
Family, Heart, Sensation, Social media, Friends, Moose Toys, Amazon, Moose, Arch, Multimedia, Electronics, Life, The New York Times, Kickstarter, Happiness, Laughter, Adventure, Archery, Fortnite, Urban Outfitters, Creativity, Publishing, Entertainment, Toy, Nine-arched Bridge

LOS ANGELES, Nov. 18, 2022 /PRNewswire/ -- Moose Games, the gaming innovation division of award-winning Moose Toys, announced today it acquired the global distribution rights for Nine Arches, a unique, offline gaming experience where your game board becomes the world. Starting today, the Nine Arches Legacy Edition, Travel Edition and all future games will be included in Moose Games' growing portfolio.

Key Points: 
  • Starting today, the Nine Arches Legacy Edition, Travel Edition and all future games will be included in Moose Games' growing portfolio.
  • "Playing this experiential, groundbreaking game will inspire consumers to venture into the world, explore their communities and create meaningful memories, and we're honored to add it to the Moose Games portfolio."
  • Moose isn't playing when it comes to games, it is coming to win with an extensive and playful games portfolio loaded with Moose WOW!
  • The broad range of offerings includes board games, card games and a wonderful range of high-quality and engaging educational games.