PTPA LAUNCHES WINNERS ALLIANCE TO SERVE THE INTERESTS OF WOMEN'S AND MEN'S TENNIS PLAYERS
NEW YORK, Aug. 25, 2022 /PRNewswire/ -- The Professional Tennis Players Association (PTPA) – global advocates on behalf of men's and women's professional tennis players – today announced that it has launched Winners Alliance, a for-profit affiliate, to generate and maximize off-the-court commercial opportunities for players and their agents, emulating the successful model of players associations in other sports. Among its first initiatives, Winners Alliance will establish a sustainable group licensing program for video games, trading cards, collectibles, and related opportunities.
- Among its first initiatives, Winners Alliance will establish a sustainable group licensing program for video games, trading cards, collectibles, and related opportunities.
- Former OneTeam Partners Founding CEO and NFL Players Inc. President Ahmad Nassar has been named the Executive Director of the PTPA and CEO of Winners Alliance.
- With the launch and funding of Winners Alliance, we are now well resourced to make a material difference in players' lives."
- My track record throughout my career will support the PTPA, Winners Alliance and their mission."