SMIRNOFF ICE AND POP CULTURE ICON KATHY HILTON TOAST TO NEW SMIRNOFF ICE SMASH TEA AHEAD OF TEA SIPPIN' (AND SPILLIN') SEASON

On the Heels of Hilton's Musical Debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the Iconic Pair are at it Again with an Un-FORE-gettable Tea Partay to Raise a Pinky (and a Can!) to Smirnoff ICE SMASH Tea

NEW YORK, May 9, 2024 /PRNewswire/ -- Following an epic collab of the musical variety, the OG of Flavor and reality TV star Kathy Hilton are back to spill the tea on the latest offering from Smirnoff ICE… but this time, they're swinging, not singing. For this next smash hit, Hilton traded vocal stylings and dance numbers for birdies and eagles (not of the feathered variety). Flipping the script on the predictable world of golf and traditional tea, the second coming of the Smirnoff ICE SMASH Tea Partay proved to be the boldest, most flavor-forward, come-as-you-are affair of the season.

As fairways and putting greens across the country are groomed to precision in anticipation of tee times, Hilton and Smirnoff ICE SMASH Tea took to West Hollywood with a tea time of their own. A bold new twist on the country club experience, floating greens replaced tee boxes, finger sandwiches were swapped for mini hotdogs and the tea flowed from cans, not kettles – and maybe a few lips. Because why have a stuffy tea party when you could throw a Smirnoff ICE SMASH Tea Partay?

"I'm all about embracing the bold in life and so is Smirnoff ICE, which is why we teamed up for my musical debut. I think we can all agree, it was a smash hit," said Hilton. "In the next act of the Smirnoff ICE SMASH Tea Partay, we're spilling the tea and teeing up surprising twists to a sport I love."

For those who enjoy a good round of golf like Kathy, Smirnoff ICE served up Arcade1Up Golden Tee Machines as part of a new collab announced today. Fans 21+ can enter here to shoot their shot at scoring their very own, limited edition Smirnoff ICE x Arcade1Up Golden Tee arcade machine.

"In 2006, we invited people to join us for the first-ever Tea Partay in celebration of a bold new flavor. When Smirnoff ICE SMASH Tea hit shelves nearly two decades later, we knew we had another smash hit on our hands," said Lisa Lee, Smirnoff ICE brand director. "We're continuing the momentum created from our most-viewed post in Smirnoff Instagram history – SMASH TEA PARTAY: A Smirnoff ICE Musical – to bring together unexpected twists and combinations, like Kathy Hilton and SMASH Tea."

The Smirnoff ICE flavor revolution continues with new SMASH Tea boldly combining brewed tea flavor with two tasty varieties – peach and classic lemon. Each can is available nationwide at a MSRP of $1.99 for 16oz, and $2.49 for 23.5oz.  Guaranteed to be a smash hit, this is one tea you won't want to spill.

Fans can enter HERE to win a Smirnoff ICE x Arcade1Up Golden Tee arcade machine now through June 30. NO PURCHASE NECESSARY. Limit one entry per person. Sweepstakes offered only in the (50) United States and District of Columbia to persons 21 years of age or older. Void where prohibited by law. Sweepstakes starts 4/1/24 @ 12:00 AM ET and ends 6/30/24 at 11:59:59 PM ET. Do not share with persons under age 21.

For more news and updates, we're spilling all the tea on Instagram @Smirnoff. And no matter how you choose to enjoy the delicious flavors of Smirnoff ICE SMASH Tea, please remember to always drink (and golf) responsibly.

About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, serving as a catalyst to revolutionize drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.

Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.

The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Tastemakers | Arcade1Up
Tastemakers is the creator of Arcade1Up, the leading video gaming hardware brand behind a line of award-winning, innovative ¾ scale home arcade and pinball machines featuring licensed games from the golden age of arcades. Arcade1Up offers an authentic retro arcade experience in the comfort of your own home at an accessible price. Visit us at Arcade1Up.com, Facebook, Instagram, Twitter, TikTok, and YouTube.

MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
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TAYLOR
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SOURCE Smirnoff ICE