Dr Pepper Teams Up with DJ Uiagalelei, Clemson's Star Quarterback, to Give Fans the Season They Deserve
FRISCO, Texas, Aug. 11, 2021 /PRNewswire/ -- Dr Pepper today announced a partnership with Clemson Tigers quarterback and leading Heisman Trophy candidate DJ Uiagalelei, who will be featured in the brand's upcoming "Fansville" college football marketing campaign. While the brand has long been synonymous with celebrating college football, this is Dr Pepper's first partnership with an active college athlete, following the recent NCAA and state rulings that allow athletes to monetize their likeness in brand promotions, campaigns and advertising.
- "We're thrilled to have DJ on board for one of Dr Pepper's most exciting campaigns of the year," said Andrew Springate, Chief Marketing Officer for Keurig Dr Pepper.
- "A universally loved Heisman Trophy contender who embodies true sportsmanship, DJ is exactly what fans deserve this season.
- He's also the star of one of the most formidable college football teams in the NCAA whose faithful fans revel in longstanding traditions.
- Dr Pepper, a brand of Keurig Dr Pepper (KDP), is the oldest major soft drink in the United States.