Are You Using Push Notifications? Almost Everyone Else Is According to a Recent Market Survey From CleverTap
"This report details no-nonsense data that marketers can leverage to rise from the ashes, protect their bottom lines, and deliver on individualized end-user experiences."
- "This report details no-nonsense data that marketers can leverage to rise from the ashes, protect their bottom lines, and deliver on individualized end-user experiences."
- Key takeaways from the report include:
The push notification reigns supreme: Across all industries, push notifications are by far the most-used channel, with 77.8% of companies using push to keep customers engaged with their app. - On top of this, over 65% of respondents say their marketing budget will be higher or stay the same compared to 2019.
- From smart segmentation to push notifications, marketers will likely use their blossoming revenues to continue hedging their bets on a smartphone-ruled world."