Pinnacle Financial Partners Takes Center Stage as the Exclusive Naming Rights Partner of Nashville Yards’ State-of-the-Art Live Music Venue: “The Pinnacle”
Pinnacle Financial Partners has inked a landmark agreement with Southwest Value Partners and AEG, joint venture partners and co-developers of the Nashville Yards mixed-use district, to become the exclusive naming rights partner for the project’s highly anticipated 4,500-capacity music venue.
- Pinnacle Financial Partners has inked a landmark agreement with Southwest Value Partners and AEG, joint venture partners and co-developers of the Nashville Yards mixed-use district, to become the exclusive naming rights partner for the project’s highly anticipated 4,500-capacity music venue.
- The long-term agreement, brokered by AEG Global Partnerships, makes Pinnacle the official bank of the music venue and marks its first naming rights partnership – a historic moment in the company’s history.
- Pinnacle, a Founding Partner of Nashville Yards, opened its initial retail presence at the development in 2022, an innovation-focused branch in the base of the first Amazon Tower.
- “The Pinnacle will be an international symbol that shows the music community how the arts and business should work together.