GUINEA-BISSAU

• Ensuring fans across the world enjoy unmissable EURO 2024™ moments, Hisense has upgraded audio-visual match watching experiences with the ULED Mini LED TV.
• Featuring 144Hz Game Mode Pro and AI Sports Mode the Hisense U7N TV delivers outstanding picture quality and performance, immersing viewing audiences in all the action.
• This commitment to continuous innovation has seen Hisense global TV shipments rank second in the world from 2022 up to Q1 2024.
• The campaign marks the third consecutive UEFA European Championship™ that Hisense has partnered the event, providing an important opportunity to continue to connect the Hisense brand with consumers around the world.

• At the event, influencers and live streamers used a 5G live streaming service to promote and sell lychees at several orchards.
• This represents the first trial of 5.5G during a live stream in China's countryside.
• During the festival, China Unicom Guangdong made its 5G live streaming service plan available at the event.
• China Unicom Guangdong uses 5G network slicing and double-channel technologies to provide fast, stable network services for live streaming. "

• 2 overall in the global market from 2022 to 2024 Q1.
• Hisense Q1 2024 global TV shipment volume share was 13.6% with a global shipment revenue share of 12.1%.
• As the technology and market leader in the field of Laser TV, Hisense also enjoyed a Q1 2024 worldwide Laser TV volume share of 53.4%.
• As official partner of UEFA EURO 2024™, Hisense has recently launched its 'BEYOND GLORY' campaign featuring Global Ambassadors Iker Casillas and Manuel Neuer.

• As the world prepares for the Paris 2024 Olympic Games, can we maintain faith in the nonpolitical ethos of the event?
• The Montreal Olympics Games in 1976 stands out, among others, as a clear instance of the games being used for political ends.
• In 1976 Montreal became only the second French-speaking city to host the event since Paris in 1924 and security issues were high on the agenda.

An African geopolitical force emerges

• When it was founded in 1963, the Organisation of African Unity (OAU) – later the African Union – was composed of 32 African countries.
• One was the decolonisation of the last African territories under western colonial control.
• The second was the overthrow of the white minority apartheid regimes in South Africa and Rhodesia (today Zimbabwe).
• The composition of the International Olympic Committee had been turned upside down by the entry of newly independent African countries.

A massive boycott

• The threat of a boycott by African countries piled pressure on the International Olympic Committee.
• The failure of these negotiations led to a boycott by 22 African countries.
• The decision to boycott came as a shock to the sporting world.
• The boycott helped force the world to confront apartheid.

What happened next