FPO Marketing Chosen as Agency of Record for SimplyFresco, LLC

FPO Marketing & Advertising (FPO) announced today it has been named
agency of record by SimplyFresco LLC, parent company to the Cocina
Fresca Cantina Style salsa brand and product line. All four Cocina
Fresca salsas are proudly made in San Antonio, Texas and distributed at
more than 3,500 grocery stores throughout the US. Cocina Fresca salsas
are sold in the refrigerated produce and deli departments. FPO will
focus on brand strategy, account planning, and shopper marketing
services as well as digital services including social media marketing,
and web design and development.

“We decided to go with FPO because they want to be more than our agency,
they want to be our marketing partner, for the long term,” said Justin
Sands, President of SimplyFresco. “They demonstrated a clear
understanding of how we have grown and where we want to take Cocina
Fresca. FPO’s team is creative, thinks strategically, and has the
digital and social expertise we need to tell our story. I’m looking
forward to working together.”

“The synergy with SimplyFresco was immediate,” stated FPO Group Creative
Director, Marcos Hernandez. “We both are passionate about our craft, so
innovation is top priority. Cocina Fresca refrigerated salsas are really
changing the salsa game. We’re excited about introducing more people to
their great fresh salsas.”

About SimplyFresco, LLC: SimplyFresco, LLC was founded in 2005 by
a group of salsa lovers with more than 100 years of knowledge of the
salsa industry. In order to produce the best tasting refrigerated
salsas, SimplyFresco puts quality and safety at the forefront of its
operation by utilizing HPP (High Pressure Processing) technology. From
sourcing fresh ingredients to washing, dicing, and packaging,
SimplyFresco ensures complete satisfaction all the way to the consumer.
In 2012, the company launched its Cocina Fresca Cantina Style line to
the market, which includes Mild Jalapeño, Medium Serrano, Medium-Hot
Habanero, and Mild Sweet Onion. Cocina Fresca salsas are all natural,
preservative and gluten free, and high pressure certified. SimplyFresco
is Safe Quality Food (SQF) certified as an HPP Processor. For more
information, visit www.cocinafresca.com.

About FPO Marketing & Advertising: Founded in 2003 in San
Antonio, FPO Marketing & Advertising is a total market
agency that offers a comprehensive menu of strategic marketing and
creative services. FPO continues to strengthen its list of Clients with
well-known brands like Whataburger,
Blue
Bell Creameries, Texas
Parks and Wildlife, and Visionworks.
They have also provided various marketing services to consumer brands
such as Campbell’s,
Gibson
Guitars, Coca-Cola
and Snuggle
Fabric Softener. For more information, visit www.fpomarketing.com.

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