Beats Unveils Powerbeats Pro: Totally Wireless, High-Performance Earphones

Beats by Dr. Dre (Beats) today introduces Powerbeats Pro, completely
wireless earphones that deliver powerful sound for the world’s most
passionate music lovers and motivated athletes. The result of a deep
integration between Beats and Apple engineering, Powerbeats Pro features
industry-leading battery life, advanced functionality, reliable
connectivity, exceptional fit via the signature earhook design and
beautiful fidelity.¹

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Powerbeats Pro comes in 4 colors: Ivory, Moss, Navy and Black (Photo: Business Wire)

"Powerbeats Pro is a harmonious blend of premium sound, fit and
functionality. Powerbeats are already the #1 fitness headphones in the
world and they are now untethered, with all the benefits of the Apple H1
chip,” said Luke Wood, president of Beats. “No longer do you have to
choose between performance and practicality—it delivers the best on both
fronts.”

SOUND
Sound was the highest priority in the development of
Powerbeats Pro. Completely re-engineered from the inside out, the
earphones boast an upgraded linear piston driver that leverages an
efficient, pressurized airflow to create a powerful acoustic response in
a small package. Enhanced sound quality means incredibly low distortion
and great dynamic range across the entire frequency curve.

Fit
A great solution for comfort, fit and stability was
paramount to Powerbeats Pro because of its direct impact on sound
delivery. To achieve the best possible fit on the widest array of ears,
over 20 configurations were electronically modeled and physically
tested. The result is a completely new, ergonomically angled acoustic
housing that nests comfortably in the concha bowl of the ear with an
off-axis nozzle. It comes with four sizes of ear tips and a redesigned,
adjustable earhook—an iconic part of the Powerbeats line since its
launch in 2010.

Powerbeats Pro is 23 percent smaller than its predecessor and 17 percent
lighter. The lightweight design is also sweat- and water-resistant—built
and reinforced for optimal performance.

FUNCTIONALITY
Powerbeats Pro features a fully functional,
ambidextrous design with identical, physical volume and track controls
on each earbud. This means full control over your music and phone calls,
regardless of whether you use the left, right or both earbuds.

Long- and short-range optical sensors drive automatic play/pause and
call handling when the earphones are placed in or removed from your ears.

Telephony
Powerbeats Pro delivers incredible voice
performance for phone calls. A first for Beats, a speech-detecting
accelerometer in each earbud and two beam-forming microphones per side
target your voice and filter out external sounds such as wind and
ambient noise. This means you can answer a quick mid-workout call at the
gym with clarity and confidence.

Battery Life
Each earbud has up to 9 hours of listening time
and more than 24 hours of combined playback with the magnetic closure
case.² With Fast Fuel, you get 1.5 hours of playback after
just 5 minutes of charging and up to 4.5 hours after 15 minutes of
charging.

No power button means no worries. Powerbeats Pro earphones power on when
taken out of the case and power off (and charge) when placed inside.
Motion accelerometers detect when the earphones are idle and not in use,
automatically entering them into sleep mode.

CONNECTIVITY
Class 1 Bluetooth® technology offers extended
range and exceptional cross-body performance, meaning fewer dropouts.
Each earbud independently connects to your device, so you can choose to
use one or both. For example, you might wear both earbuds while you’re
running on the treadmill at the gym but prefer one earbud at the office
for phone calls throughout the day. There’s a Powerbeats Pro
configuration for every scenario.

Compatibility
Setup made easy. Pairing is done via the
Powerbeats Pro case—simply opening the lid for the first time prompts
pairing mode. Powerbeats Pro is automatically paired with any of your
supported devices that are signed in to your iCloud account.³

Powerbeats Pro is compatible with both iOS and Android devices.

Apple H1 Chip
Simply say “Hey Siri” for voice-activated
assistance without having to reach for your iPhone.⁴ Powered
by the new Apple H1 chip, Powerbeats Pro delivers a faster and more
stable wireless connection to your devices.

Pricing and Availability

• Powerbeats Pro will come in Black, Ivory, Moss and Navy
  for $249.95 (US).
• Availability will begin in May from apple.com
  and Apple Stores in the US and more than 20 additional countries and
  regions, including Australia, Austria, Belgium, Canada, Denmark,
  Finland, France, Germany, Greece, Hong Kong, Ireland, Italy, Japan,
  Lichtenstein, Luxembourg, Macau, Netherlands, New Zealand, Norway,
  Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland and the
  UK.
• Additional countries and regions coming later this summer/fall.

Media
Images and Video: DOWNLOAD

About Beats
Beats by Dr. Dre (Beats) is a leading audio
brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of
premium consumer headphones, earphones and speakers, Beats has
introduced an entirely new generation to the possibilities of premium
sound entertainment. The brand’s continued success helps bring the
energy, emotion and excitement of playback in the recording studio back
to the listening experience for music lovers worldwide. Beats was
acquired by Apple Inc. in July 2014.

¹Compared to completely wireless stereo headphones.
²Battery
life varies by use and configuration.
³Requires an
iCloud account and macOS 10.14.4, iOS 12.2, watchOS 5.2 or later
versions.
⁴Siri may not be available in all languages or
in all areas, and features may vary by area. Internet access required.
Cellular data charges may apply.

Powerbeats Pro has not been authorized as required by the rules of the
Federal Communications Commission. This device is not, and may not be,
offered for sale or lease, or sold or leased, until authorization is
obtained.

© 2019 Apple Inc. All rights reserved. Beats and the b logo are
trademarks of Beats Electronics, LLC. Apple and the Apple logo are
trademarks of Apple Inc. Other company and product names may be
trademarks of their respective owners.

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