Forrester’s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations
According to Forrester’s (Nasdaq: FORR) 2024 Planning Guides , more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down, as stakeholder expectations for growth remain steadfast.
- According to Forrester’s (Nasdaq: FORR) 2024 Planning Guides , more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down, as stakeholder expectations for growth remain steadfast.
- Forrester’s Planning Guides help leaders across technology, marketing, digital, and customer experience (CX) functions during annual budgeting and prioritisation cycles.
- They provide relevant benchmark operational data and recommendations for areas to experiment, deepen, or divest budget allocations for the coming year.
- “Despite the continued economic volatility, European leaders who prioritise investments that create customer value, improve efficiencies, and create differentiation will see significant gains.