SHEIN

SHEIN ANNOUNCES FASHION SPONSORSHIP AT STAGECOACH FOR A THIRD YEAR IN A ROW

Retrieved on: 
Giovedì, Marzo 28, 2024
Music, Stagecoach, SHEIN, Honky-tonk, Nightclub

LOS ANGELES, March 28, 2024 /PRNewswire/ -- SHEIN, the popular global fashion and lifestyle online retailer, is thrilled to announce its return as a fashion sponsor for the third consecutive year at Stagecoach: California's Country Music Festival. The festival is set to take place from Friday, April 26 to Sunday, April 28, at the Empire Polo Club in Indio, California.

Key Points: 
  • The festival is set to take place from Friday, April 26 to Sunday, April 28, at the Empire Polo Club in Indio, California.
  • In collaboration with Stagecoach, SHEIN has crafted a Western-inspired clothing collection full of sparkle, fringe, and glam.
  • Additionally, SHEIN is bringing its unique activation to Stagecoach once again with the SHEIN Saloon.
  • The SHEIN Saloon offers fans a variety of cool experiences like Cowboy Karaoke, a 360 Mirrored Bull, Lounge & Bar Watering Hole.

Italian Fashion Designer, Eleonora Falcone, Wins SHEIN X Global Challenge 2024

Retrieved on: 
Giovedì, Marzo 21, 2024
Next, Female, SHEIN, Creativity, CMO, Collection, Marketing, Video game

LONDON, March 21, 2024 /PRNewswire/ -- SHEIN, a global online fashion and lifestyle retailer, is proud to announce that the winner of the SHEIN X Global Challenge 2024 is Eleonora Falcone from Italy.

Key Points: 
  • Takes home EUR10,000 in prize money, joins SHEIN X Designer Incubator Program
    LONDON, March 21, 2024 /PRNewswire/ -- SHEIN, a global online fashion and lifestyle retailer, is proud to announce that the winner of the SHEIN X Global Challenge 2024 is Eleonora Falcone from Italy.
  • When she presented her submission, inspiration and rationale at the finals in London, we knew we had a bright fashion star in our midst," said Julien Fournié, SHEIN X Global Challenge 2024 judge.
  • All finalists, including the winner, will have their SHEIN X Global Challenge 2024 collections produced and made available to SHEIN's 150 million global users.
  • In September 2023, SHEIN announced that an additional US$50 Million will be committed towards the SHEIN X Designer Incubator Program.

Annual Rankings of Hottest Footwear and Apparel Brands Find HEYDUDE, Nike, SHEIN, Carhartt on Top

Retrieved on: 
Martedì, Marzo 12, 2024
UGG, Nike, Reformation, Research, L.E.K. Consulting, SHEIN, Woman, Ivivva athletica, Ariat, Social media, SKIMS, Fashion Nova, Fashion design

BOSTON, March 12, 2024 /PRNewswire/ -- Global strategy consultancy L.E.K. Consulting has released its third annual Brand Heat Index, revealing which brands are gaining in popularity – or, increasing their brand "heat" – across major product categories in women's and men's footwear and apparel.

Key Points: 
  • Consulting has released its third annual Brand Heat Index, revealing which brands are gaining in popularity – or, increasing their brand "heat" – across major product categories in women's and men's footwear and apparel.
  • "Consumers continue to demand a lot from their footwear and apparel brands.
  • The apparel rankings, similar to footwear, point to a few clothing brands that are consistently strong performers across genders and generations.
  • For the full sets of footwear and apparel brand rankings by generation, gender and product category – including athletic, casual, dress and outdoor/rugged – please see the 2024 U.S.

SHEIN Unveils Its Spring/Summer 2024 Collection Through Livestream Fashion Show, SHEIN Live: Front Row

Retrieved on: 
Martedì, Febbraio 20, 2024
Other Consumer, Fashion, Influencer, Women, Retail, Other Entertainment, Men, Internet, Online Retail, Electronic Commerce, Consumer, Social Media, Technology, Entertainment, Marketing, Online, Advertising, Communications, Elegance, Collection, Social media, SHEIN, Front Row, Weather, Fashion design

The three-hour livestream will be presented by SHEIN host Renee Ariel , featuring actress Teala Dunn , host of the Over Comfort podcast Jenicka Lopez , and the trendsetting Mian Twins , Azra and Aisha.

Key Points: 
  • The three-hour livestream will be presented by SHEIN host Renee Ariel , featuring actress Teala Dunn , host of the Over Comfort podcast Jenicka Lopez , and the trendsetting Mian Twins , Azra and Aisha.
  • Accessible across Facebook, X, YouTube, and Instagram via @sheinofficial , @shein_us , the “SHEIN Live: Front Row” extravaganza will bring the runway directly to viewers' fingertips.
  • The exclusive shoppable experience awaits on the SHEIN app, offering an unparalleled connection to the latest fashion trends.
  • From solid patterns to playful prints, each design caters to diverse tastes, ensuring there's a fashion statement for everyone.

SHEIN AND GOLD MEDALIST, SANYA RICHARDS-ROSS, JOIN FORCES TO CHAMPION WOMEN'S EMPOWERMENT FOR WOMEN'S HISTORY MONTH

Retrieved on: 
Venerdì, Marzo 8, 2024
Collection, Love, Social media, SHEIN, Women's History Month, Woman, LOS, Empowerment, Hope, Olympic, Mother, Heart, International Women's Day, Face, Nightclub

LOS ANGELES, March 8, 2024 /PRNewswire/ -- In celebration of International Women's Day and Women's History Month, SHEIN, a global online retailer of fashion and lifestyle products, is excited to announce a collaboration with Olympic gold medalist Sanya Richards-Ross, alongside her mother, Sharon, and sister Shari. Sanya Richards-Ross, known for her remarkable achievements in track and field, brings her champion mindset to this fashionable line designed to empower women everywhere.

Key Points: 
  • Sanya Richards-Ross, known for her remarkable achievements in track and field, brings her champion mindset to this fashionable line designed to empower women everywhere.
  • The SHEIN x Sanya Richards-Ross collection features an array of 30 stylish looks, thoughtfully curated and hand-selected by the three women at the heart of this collaboration.
  • The collection, ranging in price from $3.99 to $36.09, boasts vibrant dresses, colorful tops and fashionable accessories that all embody the essence of empowerment and style.
  • The SHEIN x Sanya Richards-Ross collection launches today on shein.com .

SHEIN Deepens Commitment to Women's Empowerment through Expanded Collaborations with Dress for Success Affiliates

Retrieved on: 
Venerdì, Marzo 8, 2024
Dress for Success, Collection, SHEIN, Woman, Empowerment, Success, Life, Clothing, DFS, Dress, Public affairs, Curve

SINGAPORE, March 8, 2024 /PRNewswire/ -- SHEIN, a global online fashion and lifestyle retailer, is deepening its commitment to women's empowerment causes by expanding its collaboration with local affiliates of Dress for Success (DFS), a not-for-profit organisation that empowers women to achieve economic independence by providing a support network, and access to professional attire and development tools to help women thrive in work and in life.

Key Points: 
  • Latest collaboration will see SHEIN pledge US$430,000 towards six local affiliates.
  • Our expanded alliance with new Dress for Success affiliates and the continued strong ties with the Greater London affiliate, reflect our commitment to support women who may face barriers to success, and create opportunities for them to access their full potential.
  • This underscores our shared vision with Dress for Success to provide women with the skills, resources, and the network to confidently build their careers and shape their futures."
  • In October 2023, SHEIN also launched a 23-piece capsule "Curve" collection with DFS Greater London.

Digital Turbine's New Report Highlights Brands With "BIG" Opportunities in Mobile Games

Retrieved on: 
Mercoledì, Febbraio 28, 2024
Social media, SHEIN, Delta Air Lines, Lululemon Athletica, Marketing, Airline, Cosmetics, Brick, Index, DIY, Ace Hardware, Red Bull, Advertising, Publication, Tarte Cosmetics, Panera Bread, Travel, Beauty, Video game

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ -- Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index's scope to focus specifically on the "Brands in Games" (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.

Key Points: 
  • version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.
  • BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.
  • BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games.
  • While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.

CIS AdTech giant Qbigtech rolls out the AdRu agency to assist Chinese brands entering the CIS market

Retrieved on: 
Venerdì, Febbraio 16, 2024
Online, SHEIN, Logitech, Mistake, DHgate.com, Marketing, Growth, VK (service), Communication, Risk, Consultant, Advertising, E-commerce, Legislation, Knowledge, Telegraphy, Ali Baba, Internet, Online shopping

One of the leaders of the CIS AdTech industry, Qbigtech, has launched AdRu , an agency that removes all obstacles for marketing of Chinese companies.

Key Points: 
  • One of the leaders of the CIS AdTech industry, Qbigtech, has launched AdRu , an agency that removes all obstacles for marketing of Chinese companies.
  • In 2023, trade turnover between CIS countries and China exceeded hundreds of billion dollars - and it was the demand of CIS buyers for Chinese goods that grew most actively.
  • After solving the issues of finance and legal, Chinese brands face the test of knowing the nuances of the CIS market.
  • The experience of working with them will help AdRu experts to give effective and accurate advice to hundreds of Chinese brands wishing to replicate the success of these giants in the CIS market.

SHEIN Expands U.S. Presence With New Seattle-Area Office

Retrieved on: 
Giovedì, Febbraio 8, 2024
Growth, Pacific Northwest, SHEIN, Heart, City, AmTrust Financial Building

BELLEVUE, Wash. , Feb. 8, 2024 /PRNewswire/ -- SHEIN, a global online fashion and lifestyle retailer, today announced it will be opening a Seattle-area office in downtown Bellevue, expanding its growing U.S. footprint. The nearly 10,000 sq. ft. office space at Bellevue's Key Center will serve as a hub for SHEIN's U.S. fulfilment and logistics, as the company continues to localize and support speedier delivery times for American customers.

Key Points: 
  • BELLEVUE, Wash. , Feb. 8, 2024 /PRNewswire/ -- SHEIN, a global online fashion and lifestyle retailer, today announced it will be opening a Seattle-area office in downtown Bellevue, expanding its growing U.S. footprint.
  • ft. office space at Bellevue's Key Center will serve as a hub for SHEIN's U.S. fulfilment and logistics, as the company continues to localize and support speedier delivery times for American customers.
  • "The U.S. is an important market for SHEIN, and we are thrilled to establish a presence in the Seattle area as we continue enhancing our fulfillment process and improving the customer experience," said Andy Huang, SHEIN's head of U.S. fulfillment and logistics.
  • These skilled individuals will play a pivotal role in supporting SHEIN's continued U.S. growth and providing a seamless shopping experience for SHEIN's American customers.

DataGrail Adds Three Powerhouse Leaders to its Exec Team as it Delivers on its Mission to Transform How Brands Manage Data Privacy

Retrieved on: 
Giovedì, Gennaio 18, 2024
Data Management, Security, Technology, Software, Networks, Artificial Intelligence, Internet, Carvana, Privacy, GitLab, Rackspace Technology, SHEIN, Multimedia, Face, PLG, Female, Mixpanel, Pivotal, Risk, BMC, Heel, IPO, ForgeRock, Dell, EMC, Marketing, Engineering, Growth

Brinkman is charged with building solutions that transform how brands manage data privacy.

Key Points: 
  • Brinkman is charged with building solutions that transform how brands manage data privacy.
  • The company rounded out its executive team on the heels of its first annual DataGrail Summit , where leaders across legal, security, and privacy convened to discuss the future of data privacy.
  • DataGrail guides brands from a reactive, inconsistent, and manual data privacy posture to a proactive and fully automated program.
  • DataGrail’s products are powered by Risk Intelligence that enables brands to automate and scale effective privacy programs to reduce business risk.