WorldQuant Predictive Enhances Its AI Platform with Circana's CPG Purchase Data
NEW YORK, June 28, 2023 /PRNewswire-PRWeb/ -- WorldQuant Predictive, an innovator in artificial intelligence-powered predictive solutions, announced today that Circana, formerly IRI and The NPD Group, is providing consumer packaged goods' point-of-sale data to enrich WorldQuant Predictive's hosted AI platform, Quanto, which empowers business users to predict outcomes, simulate scenarios and optimize for desired results.
- Quanto for CPG offers AI assistance for CPG decision-makers and empowers business users to predict outcomes, simulate scenarios and optimize for desired results.
- WorldQuant Predictive's proprietary system for high-speed creation of production-grade predictive solutions relies on differentiated data from public, commercial and non-traditional sources.
- Circana's POS data is being utilized alongside other public and proprietary data sources to train advanced AI models to generate accurate predictions for CPG markets .
- Because purchase data remains the cornerstone of any marketplace view, Circana's POS data provides essential insights to help drive growth.