Millennials Will Lead Global Ecommerce Spending in 2023, New Study Reveals
The study also revealed that nearly 73% of Millennial shoppers plan to spend the same or more online in 2023, which will make this cohort the leader in global ecommerce spending this year.
- The study also revealed that nearly 73% of Millennial shoppers plan to spend the same or more online in 2023, which will make this cohort the leader in global ecommerce spending this year.
- “Millennials’ spending power has grown to $2.5 Trillion, and they are not yet even in their prime earning years.
- Key findings from the study:
Nearly 50% more Millennials will increase their online spending for health and beauty products compared to Gen Z, and 42% more than Gen X and Baby Boomers. - 77% more Millennials will increase their online spending for apparel and footwear versus Baby Boomers.