Bally's Becomes An Official Sports Betting Partner Of The New York Yankees
PROVIDENCE, R.I., Aug. 1, 2022 /PRNewswire/ -- Bally's Corporation (NYSE: BALY) announced today a marketing partnership designating Bally Bet as an official sports betting partner of the 27-time World Series Champions. This marks Bally's first sports team partnership in New York after becoming the ninth online sports betting operator in the state in July.
- This marks Bally's first sports team partnership in New York after becoming the ninth online sports betting operator in the state in July.
- Under the agreement, Bally's receives use of New York Yankees trademarks and marketing designations as an official sports betting partner (Bally Bet), an official daily fantasy sports partner (Monkey Knife Fight), an official iGaming partner (Bally Casino), and an official free-to-play gaming partner (Bally Play).
- Bally's Casino Atlantic City also becomes a proud partner of the New York Yankees.
- "We are excited to begin this partnership with Bally's," said Michael J. Tusiani, New York Yankees Senior Vice President of Partnerships.