StackAdapt and SpotX Launch Connected TV Partnership for Canadian Advertisers
TORONTO and NEW YORK, Nov. 25, 2019 /PRNewswire/ --StackAdapt ( www.stackadapt.com ), a programmatic advertising technology company, and SpotX , the leading global video advertising and monetization platform, have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale.
- TORONTO and NEW YORK, Nov. 25, 2019 /PRNewswire/ --StackAdapt ( www.stackadapt.com ), a programmatic advertising technology company, and SpotX , the leading global video advertising and monetization platform, have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale.
- "Together this partnership enables advertisers and brands to leverage a channel that was once reserved for only those with significant budgets for television."
- Nearly 50% of all U.S. TV households have a connected TV and over 30% of all Canadians own and regularly use a smart TV , making CTV and other OTT-devices poised to see substantial growth.
- Scripps, Fox Corporation, fuboTV, Gannett, Microsoft, Pluto TV, Roku, Samba TV, Sling TV, and Vudu by Walmart.