KFC gets thousands of people from 17 countries to recreate their secret recipe in Zelda with 'The Recipe Run'
MADRID, Oct. 2, 2023 /PRNewswire/ -- KFC has challenged gamers to recreate its secret fried chicken recipe in the new video game 'The Legend of Zelda: Tears of the Kingdom' after players discovered that the new game features the possibility of cooking fried chicken for the first time. KFC launched the challenge and got that thousands of gamers from 17 different countries to compete in 'The Recipe Run', the first brand-created speedrun to see who could cook their own KFC-style chicken recipe the fastest in Zelda TOTK.
- KFC launched the challenge and got that thousands of gamers from 17 different countries to compete in 'The Recipe Run', the first brand-created speedrun to see who could cook their own KFC-style chicken recipe the fastest in Zelda TOTK.
- In parallel, KFC also challenged users to share on Twitter the video clip recreating their secret fried chicken recipe in the video game.
- All users that achieved the challenge received codes redeemable for a five-chicken strip menu on the KFC Spain app and website.
- This data reveals that KFC managed to get its fried chicken cooks in the video game to also become consumers of its fried chicken.