Omnitrak's TravelTrak America Research Reports Woman Travelers Are Today's Explorers
TTA Research Director Lydia Poole adds that last year more women reported traveling for a personal purpose -- whether pleasure or business. "While more men travel for general business purposes, more women are taking educational, wellness and health-related trips," Poole pointed out. "Sure they want to see family and friends, but they also want to travel for their own psyche – a fun break from everyday routine and responsibilities."
- Women, who tend to be the trip planner, are more far more likely than men to want to explore when they travel, according to Omnitrak's TravelTrak America with its 2022 sample of almost 140,000 Americans.
- HONOLULU, March 21, 2023 /PRNewswire-PRWeb/ -- As we celebrate Women's History Month, we've discovered that women's travel aspirations break with common wisdom.
- TTA Research Director Lydia Poole adds that last year more women reported traveling for a personal purpose -- whether pleasure or business.
- "While more men travel for general business purposes, more women are taking educational, wellness and health-related trips," Poole pointed out.