HanesBrands and the University of Michigan Announce Extension of Long-Term Apparel Partnership
HanesBrands (HBI) and the University of Michigan today announced a multiyear extension of their current apparel partnership that gives HBI exclusive rights to design, manufacture and distribute Wolverine fanwear in the mass retail channel.
- HanesBrands (HBI) and the University of Michigan today announced a multiyear extension of their current apparel partnership that gives HBI exclusive rights to design, manufacture and distribute Wolverine fanwear in the mass retail channel.
- HBI is the worlds largest supplier of collegiate fan apparel and has been an exclusive apparel partner with Michigan for more than a decade.
- View the full release here: https://www.businesswire.com/news/home/20220825005652/en/
HanesBrands and the University of Michigan Announce Extension of Long-Term Apparel Partnership (Photo: Business Wire)
The University of Michigan joins Clemson, Auburn, Penn State, N.C. State and more than two dozen other elite schools that have exclusive mass channel retail partnerships with HBI. - The partnership extension with HanesBrands follows a detailed analysis of the University of Michigan trademark licensing program and a competitive proposal process completed in conjunction with the universitys exclusive licensing agent, CLC.