Mattel Announces International Licensing Agreement with Sanrio Featuring Hello Kitty and Friends
Mattel, Inc. (Nasdaq: MAT) today announced an international licensing agreement with Sanrio, Inc.
Mattel, Inc. (Nasdaq: MAT) today announced an international licensing
agreement with Sanrio, Inc. Through this new partnership, Mattel will
design and develop a wide array of toys, dolls, playsets, games,
puzzles, baby gear, plush, vehicles and other products inspired by Hello
Kitty & Friends and Hello Kitty Cafe, as well as a range of characters
in the Sanrio portfolio – including Hello Kitty, Keroppi, Chococat,
Badtz-Maru, Little Twin Stars, Tuxedosam, Pompompurin, My Melody,
Hangyodon, and Pochacco, among others. The toy lines and games will
available in North America, Europe, Latin America, Australia and New
Zealand beginning Fall 2020.
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“We’re excited to bring the Supercute world of Sanrio to life through
toys that will allow for fans of all ages to experience Hello Kitty and
Sanrio Friends in new ways,” said Janet Hsu, Chief Franchise Management
Officer of Mattel. “This relationship is another example of Mattel’s
commitment to collaborate with globally-recognized franchises as part of
our transformation into an IP-driven, high-performing toy company.”
“Mattel is the perfect partner to align with our mission to evolve the
brand and connect with Sanrio fans worldwide,” said Craig Takiguchi, COO
of Sanrio. “Their global reach and creative approach to product
development and storytelling is like no other. I am confident that
together we will transform our toy business in a unique way that will
resonate with generations of Sanrio fans.”
About Mattel
Mattel is a leading global children’s entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that inspire,
entertain and develop children through play. We engage consumers through
our portfolio of iconic franchises, including Barbie®, Hot Wheels®,
American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as
other popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations and
sell products in more than 150 countries in collaboration with the
world’s leading retail and technology companies. Since its founding in
1945, Mattel is proud to be a trusted partner in exploring the wonder of
childhood and empowering kids to reach their full potential. Visit us
online at www.mattel.com.
About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello
Kitty®, and home to many other beloved character brands including
Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™.
Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a
small gift can bring happiness and friendship to people of all ages.
Since 1960, this philosophy has served as the inspiration to offer
quality products, services and activities that inspire unique consumer
experiences across the world. Today, Sanrio’s legendary breadth of
products are available in over 130 countries and in retail locations
including department, specialty, national chain retailers and Sanrio
boutique stores. To learn more about Sanrio, please visit www.sanrio.com
and follow on Facebook,
Instagram
and Twitter.
MAT-CORP
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